Friday The 13th 2009 Films Trailers! Blockbuster, Inc., carries a new plan coming out in June 2008 to keep consumers' allegiance from switching to rival movie rental company Netflix: If consumers need to download movies, they are able to; but they're able to only undertake it in Blockbuster stores.
The move, announced yesterday, is an element of a broader prefer to re-invigorate lagging profits. Blockbuster, the aged movie rental company that has tried repeatedly to stop Internet-based rival Netflix from enroaching on its business, has seemed to be fighting a losing battle. As consumers gone after renting movies over the Internet all night . them delivered within the mail, Blockbuster was instructed to close a lot of its brick-and-mortar stores. However, even its online rental branch, which has been meant to undertake Netflix alone turf, never became as big and profitable because retailer hoped.
The download plan is actually kind of strange. According to Blockbuster's CEO's announcement with a corporate meeting, Blockbuster will probably be setting up kiosks in a select few of the company's stores. These kiosks will let Blockbuster consumers download movies onto portable movie players produced by Archos. The catch, needless to say, is that consumers must not only own an Archos-manufacturerd portable movie player, but will also still have to drive to a physical Blockbuster location.
This seems counter-intuitive in comparison to Blockbuster's main rival, Netflix. Netflix allows consumers to search a motion picture library online, request a movie, and also have it sent to their door (often from the next day). Blockbuster's move can also be hardly revolutionary when compared to initiatives by Netflix to allow customers download and stream movies to their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users of these Apple TV box similar privileges: Movies could be searched, rented and watched in a few minutes just by using a wireless Internet connection as well as the Apple TV hardware connected with their TV.
Apple and Netflix aren't the sole competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while cable companies are already offering video when needed for years.
With such competition, it is hard to understand why consumers will want to drive to a neighborhood Blockbuster in order to download a motion picture onto a movie player that they may have to buy on their own.
One way Blockbuster could make this plan easier is if they opened the movie download kiosks to more portable movie players than simply Archos-manufactured devices. One can suppose that a kiosk that let you plug your iPod into and download a movie immediately might have potential. At the same time, Apple has long offered the service through iTunes through the comfort of your home computer. Thus, Blockbuster's plan is still very puzzling.
Time will tell if the new Blockbuster movie download kiosks will probably be attractive enough to lure consumers into driving for their neighborhood Blockbuster store instead of using Netflix, Apple, or the host of other alternatives. Blockbuster obviously includes a long way to attend beat Netflix inside the movie rental business.
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